Link Exchange Program

What are reciprocal links?

Why are reciprocal links important?

• Increased traffic to website
  Isn’t it obvious? The more the number of people clicking on links to your site, the more traffic to your site. And the best part about it that these links are available on websites that have themes similar to yours. The traffic that is directed to your site can be converted to a sale. So, with reciprocal links not only do you gain traffic but also increase your sales.
   
• Boosting your ranking in search engines
  Most of the major search engines like Google rank a site according to the number and quality of the sites that are linked to your site. So, by increasing the number of links to your site, you are in fact ensuring that your site remains at the top. Therefore the best way to stay ahead of the pack is to make sure that you increase you inbound links as much as possible.

This does not mean that content is not important. But, content can be seen only after the person visits the site, but to attract the person to the site your site has to be among the top rankings on a search engine. For instance, Google analyses the following factors for ranking a site.

Creating a directory of Reciprocal Links

Finding good quality link sites, relevant to your site, is not an easy process. You can always search on Google but do you really have the time and the patience to go through the whole tedious process? First, you will have to get to know which sites are competitive and which are complementary to your site. Then, you have to get their permission and agree on something which will be mutually satisfying. The process is not easy but you will get there in the end. Here are some hints on how you can actually go about it.

• Visit the other sites.
  Visit all those sites which you feel have any relevance to your site. Observe their link or resource pages. The links to sites that you discover there are your potential reciprocal links partners. This way, keep visiting the links and so on down the chain until you feel you have a good list of prospective partners.
   

• Arrange for exchange of articles.
  Make an arrangement for exchange of articles with other sites. This way you get a link which is in context. This is definitely much more effective than a mere link.
   

• Reciprocal linking tools.
  You have to develop a linking strategy if you are serious about reciprocal linking. There are softwares and tools available to help out.
   

• Hire companies to do it for you.
  There are companies which will help you out with this task. This will cost you a certain amount for each link. Prices, of course vary.
   

• Using automated tools.
  A very good example for a tool is the Professional Link Management System found at www.recipmanager.com It saves you a lot of time, time which would have been wasted adding links manually to your site. They have link exchanges, article exchanges, one way link program and many other features.
   

• Concentrate on sites with a high page rank.
  This can be a good strategy in the short term but in the long term it will not help you. If everybody starts following this strategy then only a select few sites will have a high page rank. So, follow this strategy only if you have absolutely no other alternative to get reciprocal links.
  
  Research is very important while selecting the sites. It is really unadvisable to go in for indiscriminate linking. If you do that visitors to your site will lose interest. If you want to maintain their interest level then it is necessary that the sites you choose are relevant to your topic. Who will click on a link to a gardening site while reading about Brad Pitt? You needn’t have to be desperate. There are thousands and thousands of sites out there so finding sites appropriate to your needs is not going to be impossible.

We recommend Auto Link Exchanger for all your link exchanges.